Built for ADHD brains — not the planner in your head
You're not stuck. You're just furled.

Every ADHD app plans your perfect day. We built the one you open when the day's already a mess.

No setup. No guilt. No perfect streak to protect. One gentle pull, and the day starts to unfurl — one tiny step at a time.

Unfurlnow
Tap it. That's the whole setup.
What are you avoiding right now?
“Finish the client report 😩”
You don't have to do the whole thing. Just this:
Your only job
Open the doc and write one ugly sentence.
2:00 — I'll sit with you
🧠 366M+ adults with ADHD worldwide
📈 ADHD app market growing 17.5% a year
💬 #1 complaint about every app: “it dies the moment I fall behind”
The real problem

Other apps assume the hard part is planning. For an ADHD brain, the hard part is starting again after it breaks.

We read thousands of reviews of the top ADHD apps. The same three failures show up everywhere.

🧩

The setup paradox

Building the perfect schedule requires exactly the executive function ADHD takes away. So the app is exhausting before you've done anything.

📉

The guilt archive

Miss a day and your streak dies. Your to-do list becomes a pile of evidence that you failed. So you stop opening the app entirely.

🧱

The starting wall

You know what to do. You just can't begin. No planner in the world removes the invisible wall between intention and the first move.

The Unfurl difference

Three things no other ADHD app does

This is the whole pitch.

1

The “I'm Stuck” button

The home screen isn't a calendar — it's one button. Tap it, say what you're avoiding, and Unfurl shrinks it to a 2-minute physical first step, then starts a timer and sits with you. Zero setup, ever.

I'm stuck
← the entire interface
2

Comeback Score, not streaks

We flipped the streak. Missing a day never resets you to zero. You earn points for coming back — because for an ADHD brain, returning after a bad day is the real win. No shame, no punishment, no broken chain to protect.

+37
Comeback Score · you returned 3 times this week
missed days don't break anything
3

Rescue Mode for the days it all falls apart

When everything's derailed, other apps show you the wreckage of your plan. Unfurl hides the list and gives you one calm screen: “It's okay. Just one thing.” The recovery moment every other app ignores is the one we built the whole app around.

It's okay. Just one thing:
drink a glass of water.
Head to head

Planners vs. an un-planner

Planner apps are great calendars. Unfurl is built for the moment the calendar fails.

What matters for ADHD Typical planner apps Unfurl
Setup required to startBuild a full schedule firstOne tap — no setup
When you fall behindStreak resets, guilt piles upComeback Score rewards returning
Help actually startingShows the task, not the first stepShrinks it to a 2-min action
The “everything's a mess” dayShows your failed planRescue Mode: one calm thing
RoutinesYou build them up frontUnfurl notices and offers them
How it works

From frozen to moving in under a minute

1

Tap “I'm stuck”

No login wall, no schedule to build. The app meets you exactly where you froze.

2

Get one tiny step

Say what you're avoiding. Unfurl turns the mountain into a single 2-minute physical action.

3

Start with company

A gentle timer runs beside you. Finish or not, you get credit for showing up.

Let your day unfurl

We're building Unfurl for iPhone now. Join the waitlist for early access and help shape the app that finally works with your brain.

✓ You're on the list. We'll be in touch soon.
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No spam. Just one email when it's ready.

Questions

Why “Unfurl”?

Because you're not broken or lazy — you're furled. Tightly wound, holding a lot, not moving yet. Unfurl is one gentle pull that lets the day open up, one tiny step at a time.

Is this a medical or treatment app?

No. Unfurl is a self-management and productivity tool designed to be ADHD-friendly. It's not a medical device and it doesn't diagnose or treat ADHD. It works great alongside therapy, coaching, or medication.

How is this different from other ADHD apps?

Most ADHD apps are planners — they help you design your day. Unfurl is an un-planner: it's built for the moment the plan breaks. One button instead of a schedule, a Comeback Score instead of streaks, and a Rescue Mode for the days everything falls apart.

Do I have to set up routines and schedules?

Never. That setup is the exact thing that burns out ADHD brains. You open the app and tap one button — that's the whole onboarding. Over time, Unfurl notices what keeps coming up and offers to handle it for you.

What will it cost?

There'll be a generous free version. A low-cost subscription unlocks unlimited AI step-breakdowns and body-doubling sessions. Final pricing is being decided with our early users.